Tracking and analytics
Tag management, server-side events, consent and offline conversions, so the event that fires is the one you meant.
Marketing measurement consultancy
We fix your tracking so every report agrees.
MetricMaven audits and fixes conversion tracking, connects your ads, analytics and CRM, and keeps the numbers accurate, so you can see which marketing actually produces customers.
Trusted by marketing teams and agencies
Services
What we do
Four services that build on each other: count conversions correctly, credit them fairly, report them in one place, and keep it all working.
- Measurement
Every conversion, counted once.
Website and server-side tracking with consent built in, and offline conversions sent back to Google and Meta, so each lead, booking or sale is counted once and the ad platforms learn from real outcomes.Explore Measurement - Attribution
See which channels produce customers.
We model each touchpoint across your customers’ journey, from first ad to closed deal, on rules you can read and change.Explore Attribution - Reporting
One set of numbers, wherever you ask.
Reporting built on the checked data, and your numbers inside Claude, ChatGPT or your own agents through Maven. Included with Monitor and Managed.Explore Reporting - Monitoring
Know when tracking breaks, before your reports do.
Daily checks, clear updates on what changed, and fixes for what breaks, so the numbers stay accurate after the project ends.Explore Monitoring
How it works
Audit, fix, then keep it accurate.
Every engagement starts with a tracking audit, so the fixes are scoped from real findings and priced before any work starts.
- Audit
See what’s wrong.
Start with the 10-second Free Tracking Scan. The audit then ranks the gaps that skew your decisions, and we agree what counts as a conversion.
From $3,500 · see what’s included → - Correct
Make reporting accurate.
We fix the tracking and connect your ads, analytics and CRM, so every report agrees and Google and Meta learn from real outcomes.
Quoted from your audit findings → - Maintain
Stay accurate.
Daily data-quality checks catch tracking breaks before they reach your reports, your clients or your ad platforms.
Monitor from $500/mo →
Who we work with
Teams whose customers convert after the click.
A booking, a funded account or a signed deal often happens days later, in a CRM or at the front desk. We connect those outcomes back to the campaigns that started them.
Healthcare
Consultations and kept appointments tied to the campaign that drove them, with patient details kept out of ad platforms.
Nicholson Clinic case study
Banks and credit unions
Applications and funded accounts traced back to the campaigns that opened them, across every institution an agency serves.
HIFI Agency case study
B2B SaaS
Demo requests, pipeline and closed deals tied back to the ads and channels that started them, not just the form fill.
Explore Attribution
Agencies
White-label audits, fixes and daily checks across every client account, under your brand and priced per account.
Explore For agencies
Powered by Maven
Give your agents a clear view into your customer journey.
Maven is the measurement platform we built for our own engagements. It checks your tracking every day, moves your marketing data into one place, and sends approved offline conversions back to the ad platforms.
About MavenClaude
Break down cost per acquisition by channel for Q3, and tell me what changed from Q2.
Used Maven
| Channel | Spend | Customers | CPA | vs Q2 |
|---|---|---|---|---|
 Google Ads | $18.4k | 92 | $200 | −8% |
 Facebook Ads | $12.1k | 48 | $252 | +21% |
 LinkedIn Ads | $6.3k | 14 | $450 | +4% |
| Total | $36.8k | 154 | $239 | +3% |
Facebook Ads cost per acquisition rose 21%. Spend held flat while new customers fell from 58 to 48, mostly in two prospecting campaigns. Google Ads got cheaper.
The team
A team of experts.
The people on your project have built tracking, data and reporting in-house, at large brands and fast-growing ones. Each engagement is staffed with the specialists it needs, and no one learns the job on your data.
Data engineering
Warehouses, pipelines and models that bring marketing, CRM and revenue data together, with joins you can check.
Reporting and design
Dashboards and scheduled reports laid out so each number reads the same way to everyone who opens it.
Free Tracking Scan
Find your tracking gaps in 10 seconds.
Enter your website and we check your live site, then list every gap we find. No call needed.
- Tags and pixels
- Conversion setup
- Consent
- Duplicate counting
Talk it through with a measurement expert.
A 30-minute call about what you track today, what’s missing, and whether an audit makes sense.