MetricMaven

Prove your agency's impact. Keep your clients longer.

We help agencies implement full-funnel attribution across client accounts—so you can show exactly how your work drives revenue, not just platform-reported conversions.

Trusted by amazing clients

PropsClient LogoTuffChief DetectiveSee Spark GoTrovant Media
STEP 1

Audit Client Accounts

Know exactly where attribution breaks down across your client roster.

Most agencies inherit messy tracking setups. UTM parameters get lost, CRM integrations are half-built, and conversion data never makes it back to ad platforms. We identify the gaps so you know where to focus.

  • Cross-account tracking and tagging audit
  • Attribution gap analysis across the client journey
  • Prioritized fixes ranked by client impact
  • Clear documentation you can share with clients or keep internal
Client: Acme Co
Attribution Gap Report
Ad Click
?
Site Visit
Lead
Sale
UTM data lost at form submission
Critical
No server-side conversion tracking
Warning
CRM not connected to ad platforms
Warning
Data Sources
FB Pixel
Client-side
GA4
Server-side
GTM SS
Server
Destinations
CRM
HubSpot / Salesforce
Ad Platforms
Conversions API
Conversion Capture Rate 95%
STEP 2

Implement Full-Funnel Tracking

Give your clients tracking infrastructure they've never had—and probably don't know they're missing.

We implement server-side tracking, CRM integrations, and proper UTM flows so conversions actually make it back to ad platforms. You get credit for the revenue you're driving.

  • Server-side tracking (Facebook CAPI, Google Enhanced Conversions)
  • UTM capture and CRM integration (HubSpot, Salesforce, Klaviyo)
  • Full-funnel event tracking from first click to closed sale
  • Foundation for accurate reporting and optimization
STEP 3

Prove Performance Beyond Platform Metrics

Show clients which campaigns drive their best customers—not just the most conversions.

Platform-reported ROAS tells one story. Actual revenue data from their CRM tells another. We build dashboards that connect ad spend to real business outcomes, so your QBRs are backed by numbers clients trust.

  • CAC:LTV analysis by campaign, ad set, and ad
  • Revenue attribution using CRM data, not just pixel fires
  • Client-ready dashboards (white-labeled or co-branded)
  • QBR-ready reporting that proves your value
Client Report
CAC:LTV by Campaign
Last 30 days
$42
Avg CAC
$168
Avg LTV
4.0x
LTV:CAC
Brand - Search
Google Ads
6.2x
$28 CAC
Retargeting - DPA
Meta Ads
5.1x
$33 CAC
Prospecting - Lookalike
Meta Ads
2.4x
$70 CAC
Broad - Interest
Meta Ads
1.2x
$140 CAC
Agency Command Center
Multi-Client Overview
GTM Healthy
GA4 Synced
Reports Live
Weekly report delivered 2h ago
Client request triaged 4h ago
Tracking anomaly detected & resolved 1d ago
STEP 4

Scale Analytics Across Your Roster

Stop rebuilding the same dashboards for every client.

We act as your embedded analytics team—handling implementation, reporting, and troubleshooting across your client accounts. You get senior-level analytics support without the full-time hire.

  • Dedicated analytics support across your client roster
  • Weekly syncs to prioritize roadmap and triage requests
  • Monitoring and alerts when tracking breaks
  • Fast turnaround on client requests and custom reports
STEP 5

Offer Advanced Analytics as a Service

Add Marketing Mix Modeling and incrementality testing to your capabilities—without building an internal data science team.

For clients spending $500k+/month, attribution gets complicated. We help you offer MMM, multi-touch attribution, and incrementality testing as premium services you can sell through or use to win larger accounts.

  • Multi-touch attribution modeling
  • Marketing Mix Modeling (MMM) for large-budget clients
  • Incrementality testing and holdout analysis
  • LTV prediction and retention forecasting
Marketing Science
Attribution & Incrementality
Channel Contribution (MTA)
Paid Search 32%
Paid Social 28%
Organic 24%
Email 16%
Incremental Lift
Paid Social driving +18% incremental conversions vs holdout

Not sure where to start?

Get started with an audit